Author: Malin Wagner
Motivational Factors for Pro-Environmental Behaviour
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In my last blog post I gave a short introduction to how video games and gamification can be an effective way to engage with consumers and motivate pro-environmental behaviour (Using videogames & gamification to promote pro-environmental behaviour in consumers – GreenBee Insights). Below I will share some insights from some of our environmental game […]
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Using videogames & gamification to promote pro-environmental behaviour in consumers
Date:
The number of gamers worldwide will reach 3 billion by 2023, according to Newzoo. With this spectacular growth in the gaming audience, it is important to point out that the gamer demographic is extremely diverse. The average gamer is 34 years old and 45% of gamers in the US are women (source: ESA). An increased […]
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